Michigan State University’s Broad College of Business held its third annual Bowersox Graduate Supply Chain challenge Oct. 25–26 at the James B. Henry Center for Executive Development. The competition involved a supply chain simulation — the Supply Chain Operations Decision Environment (SCODE) — developed at the Broad College in cooperation with several major corporations including Chrysler, Dow Chemical, Flextronics, IBM, and Motorola.
Teams from nine of the 15 top–ranked schools in supply chain management travelled to MSU to take on the challenge. On day one, teams received a simulation overview and training by Stanley Griffis, associate professor of supply chain management. The next day, teams took on the simulation and made numerous supply chain decisions ranging from modes of transportation to production schedules and order fulfillment, among many other factors. Teams were then ranked based on total revenue, order fulfillment, inventory turns, and a profit the Broad College calls “supply chain contribution.”
Competitors searched for a winning combination as they reflected on the lessons learned. Several mentioned the importance of paying attention to deadlines and good teamwork. Others acknowledged the value of forecasting demand and being responsive. In the end, first place went to the University of Arkansas, followed by Ohio State University in second, and MSU in third.
Participating schools included: Arizona State University, Carnegie Mellon University, Georgia Institute of Technology, Michigan State University, Ohio State University, Purdue University, University of Arkansas, University of Tennessee, and University of Wisconsin.
